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Marketing for the trades

Stop losing jobs to the cheap guy.

Most homeowners call whoever shows up first on Google, and it's rarely the best company in town. My videos walk through the fixes one at a time: get seen, win the estimate, and price the job so it's worth doing.

Watch the videos Work with me
Matt Smith, marketing consultant for the trades, arms crossed in a charcoal work jacket

If you work with your hands, this is your marketing department.

Plumbers HVAC techs Electricians Roofers Carpet cleaners Remodelers Landscapers

You already do better work than the guys undercutting you. What they have is visibility. I show you how to get more of the right calls, quote with confidence, and build a name that gets repeated at the kitchen table.

Watch one tonight. Use it tomorrow.

Short videos on getting found, pricing, and turning calls into booked jobs. Made for owners who run the truck and the books.

Why The Cheap Guy Keeps Winning (And How To Beat Him)

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When you are ready to hand it off.

The videos teach the playbook. My team can also run it for you: the website, the ads, the rankings, the follow-up. We only work with trades and home service companies, so you never have to explain what a service call is.

  • Websites

    A fast site with one job: get the visitor to call or book. Every page is built around that.

  • Google Ads

    Campaigns tuned to your trade and service area, reported in cost per booked job rather than clicks.

  • Local SEO

    Rank for the searches that happen the night a water heater dies. Maps, reviews, and pages that match what homeowners type.

  • Branding

    Logo, trucks, uniforms. One look everywhere a customer sees you.

  • Follow-up systems

    Missed-call text back, review requests, referral asks. The jobs you already earned, captured.

Book a call
Matt Smith reviewing house plans at a workshop bench

I am Matt.

I have spent 18 years in marketing. Websites, paid ads, SEO, email, video, all of it. And for years I watched incredible tradespeople lose work to worse ones who just knew how to get found and get booked.

That never sat right with me. So I built this channel to hand the trades the same playbook the big companies use, in plain language, for free. When you want it handled for you, you know who to call.

Need this handled? Call Matt Smith.

Book a 15-minute call. I'll tell you what I'd fix first, whether we end up working together or not.

Book a call